My Mascot, My Celebrity
Costume characters are celebrities; why not treat them that way? Try promoting your costume the same way author tours and celebrity talk shows are promoted. Call local television news channels whenever your costume will be out in the community. Its appearance should be viewed as a celebrity sighting!
Another way to be active in the community is to volunteer. Have your character participate in walk-a-thons, telethons and other events. Costumes can be effective fund-raisers, showing your community support and charitable giving. Costumes can act as guest stars at sporting events, "speak" at big holiday events, and even serve as grand marshal in a parade.
One creative mascot promoter organized a special mascot day for a local public television telethon. Eight mascots from the community were seen answering phones and taking pledges. Everyone loved seeing so many characters together. Pledges were up because people called their friends and told them to tune in to see all the costumes. |
